Chloé

Provided below is a write-up on the high-end ready-to-wear brand Chloé. In this paper, the brand is researched regarding its position on the market and who Chloé is as a brand. My group and I divided the research and worked together to create a new concept for the brand through a more gender-neutral wardrobe line, as Chloé is known for its emphasis on only feminine clothing. Below, you can read about how we will position Chloé in a market for gender-neutral clothing, along with visual mock-up ideas for the clothing and brand.